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Champagne Day
“Pleasure without champagne is purely artificial.”
~ Oscar Wilde (1854-1900)
On August 4th, we raise a glass to the sparkling legacy of Dom Pérignon and the legendary moment in 1693 when he is said to have exclaimed, “Come quickly, I am tasting the stars!” Though not the actual inventor of champagne, Pérignon played a key role in refining the process—and his name remains forever entwined with the effervescent charm of this celebratory wine. Ironically, his original task was to eliminate the bubbles, which were once considered a fault. But as tastes evolved and people began to crave the sparkle, Pérignon embraced the fizz, pioneering key innovations in champagne production. He introduced techniques to boost natural carbonation, standardized practices to prevent cellar explosions, and made the drink safer with thicker bottles and rope snares to hold corks firmly in place.
Like its namesake tartan, champagne itself comes in a range of beautiful hues, each as festive as a summer sunset. The most iconic is pale gold, like sunlight in a flute, but there are deeper golden and amber shades in older vintages. Rosé champagnes shimmer from soft blush to coppery salmon, adding romantic warmth to the glass. Blanc de Blancs, made solely from Chardonnay, often gleam with a golden-green tint—cool and crisp like morning light on fresh grass—while Blanc de Noirs, from Pinot grapes, glow with a rounder, richer tone. Whether shimmering silver-gold or tinged with pink, each hue captures a different mood—perfect for summer celebrations under the sun or stars.
So on this warm August day, whether you're summer-kilted in sparkling champagne tones or something more traditional, find a reason to celebrate and let the cork fly! Cheers! 🤎 💛 🤍 💗 💚 🍾 🍾 🍾 🥂 🥂 🥂
"The night they invented champagne
It's plain as it could be, they thought of you and me
The night they invented champagne
They absolutely knew that all we'd wanna do
Is fly to the sky on champagne
And shout to everyone in sight
That since the world began, no woman and a man
Have never been as happy as we are tonight"
~ from the musical, Gigi, music & lyrics by Lerner & Loewe
August 4th commemorates the day of the invention of the champagne making process by Dom Pérignon in 1693. Legend has it that he said as he tasted the drink, “Come quickly, I am tasting the stars!”
Historically, the leading champagne manufacturers made efforts to associate their particular champagnes with nobility and royalty through advertising and packaging in the 17th, 18th, and 19th centuries, which led to an increasing popularity among the emerging middle class and affluent elite.
The wine came to symbolize the "good life" to which all people could aspire, but it also brought charges of decadence and indulgence. As the American writer F. Scott Fitzgerald once commented, "Too much of anything is bad, but too much Champagne is just right."
During World War II, the British Prime Minister, Winston Churchill, once motivated the British forces with the claim "Remember, gentlemen, it's not just France we are fighting for, it's Champagne!"
One of the longest-lasting associations of Champagne and popular culture belongs with Ian Fleming's fictional spy character James Bond, who is portrayed as a frequent drinker of Champagne prestige cuvées. A count of over twenty-two Bond films reveals thirty-five occasions on which the character was portrayed drinking Champagne, of which seventeen were Bollinger (preferably Bollinger R.D.) and seven were Dom Pérignon.
By designer Carol A.L. Martin, this is a tartan is a representation of bubbly champagne at a party.
For a list of the world's most rare and expensive champagnes, click the vintage poster.