TARTAN FASHION - THE FLYING FORTIES
See below for a collection of vintage images showing the influence of Scottish tartan patterns on the fashionable set in this period.
Women's clothes of the 1940s were typically modeled after the utility clothes produced during war rationing. Squared shoulders, narrow hips, and skirts that ended just below the knee were the height of fashion. Tailored suits were also quite popular. By 1947, after WWII was over, the "New Look" began to replace the wartime utility fashions. This new style embraced femininity, with rounded shoulders, shapely bust lines, closely-defined waistlines, slightly padded skirts, and full, billowing skirts that hung just below the calves.