Jun 18

Panic Day (or Don't Panic Day)

Keep Calm
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Keep Calm and Carry On
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Althouth the origin of this popular phrase predates the cover of Douglas Adam's The Hitchhiker's Guide to the Galaxy, it is the most closely associated with this comic science fiction series of 1978.    It has since been co-opted in many different contexts.

A kinder, gentler, version of this is the "Keep Calm and Carry On" phrase has its popular origins in a motivational poster produced by the British government in 1939 in preparation for World War II. The poster was intended to raise the morale of the British public, threatened with widely predicted mass air attacks on major cities.  


Although 2.45 million copies were printed, and although the Blitz did in fact take place, the poster was hardly ever publicly displayed.   A copy discovered in 2000 at Barter Books, a bookshop in Alnwick, gave rise to a resurgence of the phrase and design, and it has since become a highly popular internet meme.

For more From the Scottish register:


This tartan was created to celebrate the quintessential Britishness of the ‘stiff upper lip’ - renowned for remaining resolute and calm in the face of adversity and unsure times. 


Black represents uncertain and worrying times and with the power of optimism the blackness turns to a lighter shade of grey.  Followed by positive green, symbolising renewal, growth, calm and harmony.  Red, white and blue represent the colours of Great Britain.

For more on the origin of this phrase, click the poster!

Officially registered tartan graphics on this site courtesy of The Scottish Tartans Authority.  Other tartans from talented tartan artists may also be featured.

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