1960s Fashion prior to the British invasion in 1964 was a continuation of the late 1950s with cool, conservative refined styles that were the essence of the Camelot years of Jackie Kennedy.  But with the Beatles came fashion influences not strictly from Paris or Milan but from now from “swinging” London. Mary Quant in London from her boutique store hit upon the winning combinations and created the demand for the mini skirt and "mod" fashion leading right into the beginning of counterculture hippie style based on non-conformity, with bright colors, psychedelic patterns, tie-dye, and pop art motifs.